The AIMRI ICG Conference was held in London on 10th and 11th October 2013 and featured many ICG members.
The conference papers can be downloaded in pdf format from the pane on the right hand side of this page.
Thursday, 10th October 2013
Keynote Speech
- Becky Rowe, ESRO
Session 1: Across the Rubicon
- Moderating online qual for effect
John Attfield, Attfield, Dykstra and Partners, Germany - Mixing techniques for depth and accuracy
Paul Hudson, FlexMR
Session 2: Suiting the Audience
- Social media for the older consumer
Janet Kiddle, Steel Magnolia - Engaging busy B2B audiences
Liz Montgomery, Sharp Research
Session 3: The view from South America
- Public opinion polling in Brazil
Ricardo Modolo, Uniquest, Brazil - Let’s talk Latin America!
Iris Griffiths, Across Research
Session 4: Workshop
- Online qual research in practice
Robin Shuker, Exposure Research
Friday, 11th October 2013
Keynote Speech:
- Ken Parker, Founder Discover and Chariman AQR
Session 1: New perspectives
- Everywhere and everyone – Mobile insight
Andy Evans, Exposure Research - China qual: Inside-Outside
Michael Herbert, MHA Consulting & Jessica Shepherd, J Shepherd Consultancy
Session 2: Taking the long view
- Building business through understanding your customers
Sabine Lohmann, Insights Research - 4D qual: taking qual to the top table
Karen Cooper, Living Brands & Howard Josephs, See Research
Session 3: Delivery
- Hybrid methods for results
Ruth Stanat, SIS International, USA - Gameplay – the right way?
Arthur Fletcher, Blauw Research