Wendy Gordon in conversation with Judy Taylor

They will be talking about Wendy s new book, MINDFRAMES: 6 enduring principles from 50 years of market research. Mindframes are models of thinking that explain why people think the way they think, behave as they do and say what they say.

Listen here https://www.aqr.org.uk/events/thehub/webinar.shtml?w=20161003