Daniela Bertoncini
Managing Director, Massive Wave Research
Overview
Massive Wave Research is an independent UK fieldwork agency specialising in qualitative recruitment and fieldwork services across the UK, US and international markets. We support clients with consumer, B2B and healthcare research, including specialist and hard-to-reach audiences.
Services
Massive Wave Research provides recruitment and fieldwork support across the UK, US and international markets, with dedicated Consumer, B2B and Healthcare divisions.
Our internal recruitment capability covers the UK and US, while international projects are delivered through a carefully vetted network of trusted local partners and recruiters built up over many years.
We support a wide range of qualitative and quantitative methodologies, including focus groups, IDIs, online and remote research, online communities and bulletin boards, ethnographies, in-home interviews, hall tests and product testing.
Alongside recruitment and project management, we can also support with moderation, facility hire, simultaneous translation, translation and transcription, videography, live streaming, in-person hosting, online research platforms and report writing.
We are particularly experienced in complex, specialist and multi-market studies, and aim to offer clients a flexible, hands-on service with one point of contact across markets.
About
I have over 15 years’ experience in market research, having started my career in recruitment before progressing through project management, senior project management, sales and director-level roles, and ultimately launching Massive Wave Research.
My career has always been rooted in fieldwork, and I’m passionate about the industry and about delivering research properly. Having worked on both the supplier-side and client-side, I understand the pressures and expectations that come with each.
Although MWR now has internal recruitment capability in both the UK and US, my personal specialism has always been international and multi-market research. Over the years, I’ve built a trusted global network of suppliers and local recruiters, carefully selecting partners I know can deliver to the standards I expect.
I’m very hands-on by nature and known for being organised, responsive and meticulous, with a strong focus on keeping clients informed and projects running smoothly. I live in London and spend part of the summer at my second home in Tuscany. Outside of work, I’m naturally curious and enjoy learning about new topics, exploring different cultures, salsa dancing and cooking delicious food.
