Ed Garey
Job title not provided, Organisation not provided
Overview
Qualitative researcher and strategist with a unique perspective on how to increase the effectiveness of insight, and maximise the impact it has on brands and communication. Fast-moving and adaptable, whilst remaining hands-on with project delivery.
Services
Offering full service insight projects to clients, as well as senior level consultancy and research support to agencies. I’ve spent my career growing small businesses, developing strong relationships with global clients who can deliver consistent, high value work.
Specialising in qualitative research and ethnography, with an emphasis on brand and comms work, across categories but most recently focused on fmcg and tech.
About
I began my career at then-fledgling Flamingo, working on high profile ad campaigns for clients including Levi’s, Lynx/Axe, Johnnie Walker and Sony Playstation. Following a short stint at Stimulating World – a boutique agency specialising in techniques adapted from NLP and psychology – I set up my own consultancy, Click Research. Here I spent 6 years developing a specialism in co-creation, and working with clients including General Mills and Cereal Partners.
There followed a period of over 10 years at BAMM, starting as Head of Research before moving on to be Managing Director, and latterly Head of Client Services. I oversaw the growth of the business from a £1m boutique to a £5m global agency with offices in London and New York, built on the success of client relationships with Shell, McDonald’s and Expedia Group, among others.
I have returned to the world of consulting in the past 2 years, working with a mix of small agencies and direct to clients, bringing all my experience to bear to help navigate the complexities of research in a world of AI.
In my spare time, I am training to become a fully qualified Therapist.
