Florence Husband
Job title not provided, Organisation not provided
Overview
Bilingual Qualitative Researcher & Brand Strategist specialising in multi-market insights and cross-cultural brand strategy.
Services
About Me
I am an insight-driven qualitative researcher and freelance brand strategist with over 4 years’ of experience delivering high-impact, end-to-end projects for leading global agencies (including Ipsos, Truth, and Verve) and iconic international brands (Philips, Barclays, L’Oréal).
As a native bilingual (French/English) with a degree in Italian and Russian, and professional experience navigating diverse European markets, my core expertise lies at the intersection of cultural nuance and brand strategy. Here is a quick summary of what I do, but I’m keen to share my work and CV with you:
International & Multilingual Research: Native-level French and English moderation and analysis, with working knowledge/academic expertise in Italian, Russian and Spanish. Experienced in managing high-budget international studies (notably across France, Italy and wider Europe).
Qualitative Moderation & Methodologies: Full-lifecycle management of F2F and online fieldwork, digital community research, depth interviews (IDIs), and focus groups across both B2C and B2B audiences.
Global Brand Strategy & Positioning: Translating cultural nuances into actionable insights for creative concept development, brand architecture, customer loyalty schemes, and new product propositions.
Proposition & Experience Optimization: Identifying friction points along the customer journey to align brand offerings with evolving commercial and regional communication objectives.
About
I’m a Londoner born and bred, but I spent my education speaking French at the Lycée in London. Not only did this full immersion into French education arm me with fluent French skills, it has also taught me empathy and understanding towards other cultures through interactions with classmates from wider Europe, the Middle East and much further afield.
I’ve been freelancing for the last two years, which has allowed me to hone in on my cultural insight expertise whilst partnering with clients to understand their audiences better. I am proactive, diligent and disciplined, and absolutely love the challenge of learning a new topic and uncovering fresh insights.
In my free time, I am a keen tennis player and I love meeting new people to play with in South London. I attend the monthly Italian Language Bar at the Casa Italiana in Farringdon which has not only improved my Italian, but reinvigorated my love for all things Italy. I’m a very creative person and enjoy sculpture and painting, and hope to do more of this with my move to freelancing.
