Peter Foster
Founder/Director, field&track Research
Overview
We offer integrated research solutions combing Qual & Quant approaches across a breadth of sectors. Our approach & ethos utilises a range of ‘in the moment’ qualitative techniques to capture the heart of consumers emotionally driven attitudes, behaviours &needs
Services
field&track RESEARCH partner with brands & agencies to deliver culturally relevant insights that drive competitive advantage.
We provide project leadership & support from research design, fieldwork, through to delivery of final recommendations. We offer stand alone or integrated research solutions combining Qual and Quant approaches.
Our approach & ethos utilises a range of ‘in the moment’ qualitative research approaches, including digital, face-to-face and observation, which utilise implicit research techniques so as to capture the heart of consumer’s emotionally driven attitudes, behaviours, needs and motivations.
We combine this with intelligent survey design & data analysis to aid clear decision making onbrand health, campaign performance, and customer satisfaction, as well as building a stronger picture of your customer profile, and their evolving needs.
Experienced in running both UK & International research projects globally
Specialism:
- Category dynamics & cultural context
- Kids & Teen research
- Consumer deep dives, profiling & segmentation.
- Creative testing & development
- Brand evaluation/equity research
- Customer journeys and decision making
- Concept development /product testing and NPD
- Consumer deep dives, profiling & segmentation.
- Shopper/In-store (path to purchase & touch point analysis)
- Ethnography & in & out of home client immersion session
- Brand positioning, Brand tracking, NPS & customer experience
About
Peter is a seasoned Qualitative researcher (with an appreciation for Quant) with 20+ years of UK & International market research, comms & brand strategy experience, across a breadth of audiences, categories, and business challenges. In a nutshell I am a safe pair of hands that can manage a project from start to finish.
He has worked both in communications planning agencies (Carat, OMD, WaytoBlue) & held senior positions in research agencies from boutiques like (2cv to TNS, Millward Brown Firefly & Ipsos Mori) in the UK, Dubai & Melbourne.
He has worked across a wide range of categories from media & entertainment, technology, automotive, finance, healthcare, retail & leisure. He enjoys working on both UK & International research projects and moderated in the US & Canada as well as observing research and debriefed for projects across Europe, Middle East and Asia.
He is a Dad trying to keep his finger on the pulse, much to the amusement of his 10 year old daughter! He is a keen cyclist participating in long distance events for charity, and enjoys travel, good food and wine.
