Ramona Daniel
Cultural Insights & Strategy, Twenty3
Overview
I’m a cultural insights and strategy consultant who brings cultural intelligence to quantitative research.
Services
Quantitative Research, Cultural Insights & Strategy
I do quantitative research with a cultural edge. That means end-to-end project delivery: questionnaire design, data analysis, visualisation, storytelling. Plus the layer of interpretation that stops findings from being technically correct but strategically useless.
After more than two decades across Ipsos, Kantar, and WPP, I know what questions to ask, what to push back on, and how to turn data into something stakeholders can actually act on.
Workshops & Training
Two audiences, same goal: people who want to get better at the thing, not just faster at the tool.
For research teams: practical workshops on questionnaire design, data analysis, and how to think critically when AI is doing more of the legwork.
For founders and small businesses: Canva training that replaces the overwhelm with a system. I’m a certified Canva Community Trainer and I run half-day and full-day in-company sessions.
About
Despite having been a quant researcher for 26 years, I’ve always been more interested in people than in data. But since going freelance in 2024, I’ve focused on two things: delivering great work and helping others get better at doing it.
I describe myself as a chronic handraiser. If there’s a gap to fill, a messy problem to untangle or a useful idea worth building, I’m usually in. That’s why I teach: I’ve been there, made the mistakes, learned what matters, and I like passing that on in a way that’s practical rather than theory-heavy.
Outside of client work, I’m a community-builder. I co-host a monthly Breakfast Club for independents, run monthly co-working sessions for insights professionals and strategists, and created a friendly space where people can practise public speaking without the usual pressure. I’m at my best when I’m connecting dots and connecting people together.
