Bob Cook
Job title not provided, Dr Bob Consulting
Overview
Innovative research, smart insight and sound strategic guidance that helps brands connect with audiences and achieve the change they need to succeed – and stay successful. Tidy thinking in a messy world.
Services
I am an innovative, problem solving researcher with a proven track record for developing and implementing new ways to understand the way people experience the world, how they think and what makes them do the things they do
I am an insight fiend who is fascinated by the messy complexity of human life. I am a restless perfectionist who is driven by the desire to uncover a new perspective because it’s fun, interesting and where competitive difference and ‘edge’ can be found for clients
I am an award winning human strategist who connects the audience reality with the objectives of a business in order to develop plans and actions that will bring and maintain success.
I am expert in brand, communications, innovation, audience understanding, UX / CX
I have 25 years of experience across most sectors – including financial services, health, technology, media and FMCG
I am a FMRS and have won 13 major insight and marketing awards for innovative thinking and delivering client success
I am a behavioural scientist, an observer of life and truly source agnostic when it comes to making sense of the marvellous mess of human existence
About
I have a degree in medicine
I worked in clinical medicine for 5 years – specialising in psychiatry
I have been and agency side research, insight and strategy consultant for more than 2 decades
I am fascinated by people
