Ruby Christoph
Market Research Consultant, Roaming Ruby
Overview
Dualist researcher collaborating globally across both the public and private sector.
Services
I am a dualist researcher collaborating with agencies and brands globally.
A strong believer in the power of consumer centricity, I am passionate about the role research plays to enable evidence-based decision-making and organisational empathy.
For the last 9 years I have been lucky enough to work across both the public and private sector, on a diverse range of projects and methodologies.
Some recent project examples include:
• Helping a beauty e-commerce client understand their customer needs to develop and launch their first loyalty program, helping to drive $113.1 million in revenue in the first 6 months of launch and an average order value uplift of 21.67%
• Taking a consumer-led approach to revitalising one of Australia’s largest liquor retailers through a national re-brand
• Understanding local nuances in the UK and their implications for growth with a global wine brand
Industry Awards:
• Highly Commended Young Research Of The Year 2021 (Australian Market Research Society)
• Highly Commended Research Effectiveness Award 2022 (Australian Market Research Society)
Originally from Australia, I am now based in Mallorca, Spain after a post-covid desire to see more of the world.
About
Outside of the office i’m all about my horses, travel, crossfit, hiking & reading
(…multi-passionate is probably the best word to describe me!)
