Sarah O'Boyle

Qualitative analyst, The Coding Expert

Overview

I provide qualitative analysis (coding), online survey scripting, & data processing. I am very well experienced (3 decades), good VFM, and enjoy my work.

Services

I have worked in research for over 30 years, mainly agency side. I started out stamping in and batching up paper questionnaires (still got my stamper) and have worn every research hat there is. My favourite hats are the coding and survey scripting hats which is where I focus my offerings.

Up until recent times I’ve coded the old-fashioned way – manually, but with the emergence of AI in this field, I have embraced this and expanded my service provision as a ‘human-in-the-loop’, to verify, clean and, and provide report-ready outputs.

I am well experienced in online survey scripting (set-ups), and a competent user of SNAP Surveys (30 years), Qualtrics, JISC, Decipher/Forsta, SurveyMonkey and even wrote an in-house online survey before online platforms became the norm.

My clients over the years have included multi-nationals, independents, and everything in-between, everyone’s welcome.