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Latest from the ICG
Adapt with intent: What should agency leaders do next?
Article first written for Research Live May 2026 by ICG member Paul Griffiths. Market research agencies don’t lack opportunity – but they do face an urgent question: how do we remain indispensable in a world reshaped by AI, data abundance...
Top tips for localisation
The Language Factory is an ICG Advertiser. By Katie Reed | May 21, 2026 | Blog event translation Services - Translation Translation Tips Speaking your audience’s language requires more than just translation. Localisation adapts your content to ensure that it...
Cultural nostalgia has been ceded to the Far Right, reclaiming it requires a new approach
This was originally written as a LinkedIn post by ICG member Hanna Chalmers. All thoughts are the author's own - the ICG is apolitical and reflects the wide range of views of its individual members. Cultural nostalgia has been ceded to the Far Right, reclaiming...
RECORDING: Beyond Claude: Building Real Research Capability With Agents
This Knowledge Share has been generously sponsored by Liveminds. “Can’t you just paste survey data into ChatGPT?” Well, you can, but you’ll hit serious problems with security, accuracy, and adhering to MR standards. ICG member Matt Gibbs will demonstrate what a...
“MADE IN” Wave 2: Understanding country-of-origin associations in Argentina, Mexico, Spain
Article by ICG member Jeff Deighton, Insight Engineers. The second wave of our conversational AI moderated tracker in three Spanish speaking countries – Argentina, Mexico, Spain – ran at the end of May 2026, asking consumers in each country...
RECORDING: Not another GenZ brief: exploring the older adult opportunity in Asia
Developed Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth, overlooking those with longer lives, deeper pockets, and rising cultural influence. To shed light on this huge opportunity, join fellow ICG members...