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Latest from the ICG
AI and Tech for Sustainability and the Environment
Article by ICG member Brian Loeb, LeapVision. As a researcher / strategist who is a big fan of tech and innovation, but who also treasures the environment, I’m on a mission to better understand the perspectives of consumers, businesses, policy makers,...
Market Sizing – Why A Hybrid Approach Produces Better Results
Article by ICG member Kevin Simmonds, Advantage Market Intelligence UK & Peru Artificial intelligence is transforming market sizing and market research, but AI alone cannot determine whether an opportunity is commercially achievable....
RECORDING: FRACTURED: Britain’s Right Wing Populism. What It Really Is, and Why It’s Growing
This webinar has been generously sponsored by The Insight Zoo, founded by Nicolas Kayser, a German qualitative research agency. It was drawn to sponsor this session as it appears to reflect political movements in Germany as well as the UK. Nicolas is also an ICG...
Complexity
This is part of a series of short pieces by ICG member Stefania Gogna that she wrote on LinkedIn. They explore emerging cultural signals and semiotic perspectives on marketing and consumer behaviour. Consumers say they want freedom, but...
RECORDING: Beyond the Slide Deck: Why Dashboards are the Secret Weapons for Independent Consultants
How to utilise dashboards to deliver more value, win back your time, and future-proof your consultancy (even when clients don’t ask for one). We welcome DataTile to present this Pitch Perfect. As an independent consultant, your expertise is your product, yet far too...
Adapt with intent: What should agency leaders do next?
Article first written for Research Live May 2026 by ICG member Paul Griffiths. Market research agencies don’t lack opportunity – but they do face an urgent question: how do we remain indispensable in a world reshaped by AI, data abundance...