AI in Qualitative Research & Business: A Year of Experimentation and Key Learnings

This Knowledge Share will be run by ICG member Silvia Iranzo Ferrandis and is sponsored by Norstat Over the past year, Silvia has been on a journey exploring how AI can enhance both the way she runs her business and the way she conducts qualitative research. From MR-specific qualitative analysis tools to generative AI and […]

Clientside life in 2025: closing the empathy gap to work well together

Consultation by AURA with insight clients, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure, waste and stress in research and insight work.  Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on the supply-side don’t always have sight of clientside pressures; and […]

Award for Independent Consultants – Your Questions Answered

Come and join us to hear more about the MRS/ICG Award for Independent Consultants and how to submit a winning entry. Find out what the judges are looking for, get tips to help you craft your paper and hear about the rewards of being a finalist or winner. Ask us any question - no obligation […]

ICG Member Speed Networking (using Remo)

We are excited to bring you another ICG Member Speed Networking session, hosted by the virtual conferencing/meeting platform, Remo. This is your opportunity to meet others in small groups/one to one, for short periods of time. We'd encourage you all to treat this as a fun way to get to know others, rather than being […]

Book Group – Meet the author of StandOut Strategies

Chantal Cornelius will chat about her newest book StandOut Strategies: Outshine Your Competitors, Win New Clients & Build Lasting Success, hosted by ICG Co-Chair Karen Elton. By using this link you can buy a copy of the book, direct from Chantal, with an ICG member discount: https://appletreeuk.com/products/stand-out-strategies-icg/ Everyone is welcome, whether you have read the […]

Menu