This Knowledge Share has been generously sponsored by Norstat Join ICG member Katherine Passerieu who'll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France. She'll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance. […]
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform. This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia's award-winning mrxCore platform for reliable data collection, reducing costs without compromising […]
This webinar has been generously sponsored by Norstat Join ICG member Lara Meyer in this webinar designed to kick-start your new year. In this session, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple, actionable ways to nurture your growth […]
Feeling stuck or overwhelmed? 'Fluke' by Brian Klaas might just be the read you need. It challenges the idea that success follows a set formula and reminds us that life’s chaos brings endless opportunities. ICG member Steph Holland will lead a discussion about this book. What really hit home for Steph from the book […]
This training session has been generously sponsored by E-Tabs A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this? Paul Carney of ClearCut Insights will share his experience from over 25 years of […]
This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a "commodity". The advent of "faster and cheaper" has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey. Even if they qualify, they then get […]
This webinar has been generously sponsored by Norstat Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from […]
This webinar has been generously sponsored by Norstat For researchers, it’s tempting to think that the project finishes with the debrief. But for our clients, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result, clients are looking […]