Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research, and how to go about persuading clients of the importance of this. We welcome Daniel Singham (Yonder Data Solutions) and Kate Dale (This Girl Can) to share their experiences. We will then […]

  Developed Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth, overlooking those with longer lives, deeper pockets, and rising cultural influence. To shed light on this huge opportunity, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The […]