Embracing the Unknown – How an exploratory approach helped Givaudan crack the codes of flavour success in snacks
12 Nov @ 4:00 pm - 4:45 pm
We welcome ICG member Muriel Esposito to run this Knowledge Share for us.
This Knowledge Share is about understanding consumer preferences without direct consumer research! Our approach blends qual and quant along with diverse areas of expertise from outside the research world. Also – no AI. So hopefully this will provide people with a different way to think of other client challenges they may be facing.
Muriel Esposito
Muriel specialises in food and drinks research around the world, covering both qualitative and quantitative investigations across multiple product categories. With 30 years experience, Muriel is a strategic thinker who loves to solve problems and look for hidden connections. She heads up ESPOSITO RESEARCH & STRATEGY.
(11) ESPOSITO RESEARCH & STRATEGY: Overview | LinkedIn
Register for this session here (for ICG members only)