This webinar has been generously sponsored by Norstat Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from […]
This webinar has been generously sponsored by Norstat For researchers, it’s tempting to think that the project finishes with the debrief. But for our clients, the debrief is only the beginning. The hard work comes with getting the insights understood by the business and used to influence decision making. As a result, clients are looking […]
This webinar will be run by ICG member Dan Young and will focus on two things: - how to be brave telling stories with incomplete commercial data - how to engage a senior audience using a simple narrative arc Car buying journeys have become less linear. The Close Brothers insight team wanted to engage its […]
Consultation by AURA with insight clients, agencies and micro-businesses identified that lack of understanding for each others’ challenges can cause unnecessary pressure, waste and stress in research and insight work. Both clients and agencies referenced the ‘us and them’ culture as a barrier: partners on the supply-side don’t always have sight of clientside pressures; and […]