Join us for this panel discussion about the impact that getting a properly representative sample can mean for the effectiveness of your research, and how to go about persuading clients of the importance of this. We welcome Daniel Singham (Yonder Data Solutions) and Kate Dale (This Girl Can) to share their experiences, alongside ICG member […]
Developed Asian markets share a defining reality: rapidly ageing societies. Yet most brands persist in chasing youth, overlooking those with longer lives, deeper pockets, and rising cultural influence. To shed light on this huge opportunity, join fellow ICG members Drago Djourov and Scott Percival to hear key insights from their proprietary research — “The […]
Join a fascinating panel of researchers as they draw on years of primary research to challenge some of the most common assumptions made by people working in research, policy, communications and public life. This talk offers a framework for thinking about what an effective response might actually look like as well as clues to why […]