Learn behavioural change and how it effects and improves our chances of commercial success. All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example - buying things) must improve our chances of commercial success. Behavioural Economics offers a more scientifically robust […]
Turning up the insight, value, speed and action - One day conference. Ultimately survey research – as with any research – is all about the end results. Though it may be easy to forget this as we work hard to get the survey scripted, data prepped, tables tabulated, and slides sliding. In this conference we […]
This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions. Hear new insights and explore research journeys from: Lloyds […]
Join other local ICG members on Sunday Nov 17th at 10:30 for a walk on the Heath and then a pub or to a cafe for drinks. Meet at the parking lot of the Gospel Oak entrance to Hampstead Heath ( just East of the Gospel Oak overground station and in front of the […]
Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners Quantitative research has been criticised for being overly-rational, dehumanised and only able to deliver value because of quantification bias. Similarly, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. Often […]
A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS). This webinar is generously sponsored by The Talking Shop: 3 gorgeous, perfectly equipped studios that are perfectly placed in the heart of the diverse, creative city of Manchester. The RAS has been […]
This latest event from MRS will examine emerging marketing tech trends, opening up new avenues for engagement, communication, prediction and personalisation and driving better experiences. MRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is […]
NOTE WE CANNOT TAKE BOOKINGS AFTER TUESDAY 26 NOV We are excited to announce our open-to-all Christmas lunch on Friday 6th December at 12.30pm in Farringdon, London. We promise you all a warm welcome, a great time, and a sumptuous meal (see menu here) Celebrating Christmas 2017 Celebrating Christmas 2018 All are welcome - […]
Kids & Youth Insights 2020 showcases an inspiring collection of research projects that demonstrate how brands, government and the third sector are gathering and using insight to strengthen understanding, improve engagement and tailor offerings to better serve and support young people. Don’t miss contributions from BBC, Public Health England, IKEA, Sport England, ITV, Save The Children, […]
This webinar is generously sponsored by Perspective Research Services With advice from Cognitive Law and specialist knowledge from governing body ASPCo, ENI have produced some information on IR35 and the legislative changes coming in April 2020. IR35 should be coming into effect for the private sector on April 6th 2020. How much do you know […]
The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020. Focusing on three key areas that will […]
Julie Corney, Standards and Compliance Officer at the MRS, will take us through what's new about the new MRS Code of Conduct and what this means for everyone working in the industry. REGISTER FOR THIS FREE WEBINAR TODAY This webinar has been generously sponsored by TS Research Assistant