This latest event from MRS will examine emerging marketing tech trends, opening up new avenues for engagement, communication, prediction and personalisation and driving better experiences.
MRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is revolutionising insight creation and examine the latest insights that are supporting brands to get the most out of innovative marketing technologies.
- Debate the ethics of marketing tech for targeted and predictive consumer strategies
- Hear how to optimise conversational AI and Chatbot design for supreme insight collection and customer service
- Identify new opportunities for brands in the evolving voice economy
- Evaluate how Blockchain and AI is improving data quality and respondent experience in market research
- Examine how developments in wearable tech and machine learning are creating exciting new opportunities to gather and scale up in-the-moment insights
- Keep up to date with how VR is being deployed in research for decision forecasting