Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners Quantitative research has been criticised for being overly-rational, dehumanised and only able to deliver value because of quantification bias. Similarly, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. Often […]
A webinar for both recruiters and researchers alike, explaining everything you need to know about the new AQR /MRS Recruiter Accreditation Scheme (RAS). This webinar is generously sponsored by The Talking Shop: 3 gorgeous, perfectly equipped studios that are perfectly placed in the heart of the diverse, creative city of Manchester. The RAS has been […]
This latest event from MRS will examine emerging marketing tech trends, opening up new avenues for engagement, communication, prediction and personalisation and driving better experiences. MRS brings together a superb set of inspiring case studies and thought provoking discussions focusing on the new opportunities being created by technology advancements. Hear how game changing technology is […]
NOTE WE CANNOT TAKE BOOKINGS AFTER TUESDAY 26 NOV We are excited to announce our open-to-all Christmas lunch on Friday 6th December at 12.30pm in Farringdon, London. We promise you all a warm welcome, a great time, and a sumptuous meal (see menu here) Celebrating Christmas 2017 Celebrating Christmas 2018 All are welcome - […]
Kids & Youth Insights 2020 showcases an inspiring collection of research projects that demonstrate how brands, government and the third sector are gathering and using insight to strengthen understanding, improve engagement and tailor offerings to better serve and support young people. Don’t miss contributions from BBC, Public Health England, IKEA, Sport England, ITV, Save The Children, […]
This webinar is generously sponsored by Perspective Research Services With advice from Cognitive Law and specialist knowledge from governing body ASPCo, ENI have produced some information on IR35 and the legislative changes coming in April 2020. IR35 should be coming into effect for the private sector on April 6th 2020. How much do you know […]
The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020. Focusing on three key areas that will […]
Julie Corney, Standards and Compliance Officer at the MRS, will take us through what's new about the new MRS Code of Conduct and what this means for everyone working in the industry. REGISTER FOR THIS FREE WEBINAR TODAY This webinar has been generously sponsored by TS Research Assistant
On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate […]
NEW DECADE: NEW FORMAT: NEW VENUE The business of insight is facing the most radical set of challenges it has ever seen. Commercial, social and political pressures are having a major effect on how we seek to understand consumers and citizens, and how we organise and perform our work. It’s time for a conference that tackles […]
Covid-19: understanding when Force Majeure applies and when you can cancel contracts Many small business owners are worrying about how Covid-19 may affect our work, our businesses and future bookings - what can we do about cancellations and does Force Majeure apply? Suzanne Dibble, Founder of the Small Business Legal Academy, is running a free webinar […]
For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020. https://www.b2bmarketingexpo.co.uk/ The show attracted plenty of marketeers last year, several of whom were interested in using the services of small independent consultants. If you’d like to help us spread the word about the ICG on our stand, contact […]