ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers

Online

This webinar is generously sponsored by Qualzy (formerly Web Creator Suite)   The webinar will be run by ICG member Emma Woodley, Truth Be Gold Behavioural Insight. The webinar will demonstrate the practical application of Behavioural Economics to your wider market research work. More specifically, it will cover: An overview of Research Methods (psychometric, biometric, […]

FREE

Applications of personality psychology to market research

This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market […]

FREE
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