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BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals
BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals
On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate […]