Great news for ICG member Dan Parker-Smith

Independents can sometimes feel a bit overlooked by the industry; the likes of the MRS, ESOMAR and Greenbook seem like they are set up for the big corporates, and it can be hard to get heard or noticed, let alone find the money to attend their events. That’s why it’s...

Graham Booth on Research & Creative

ICG member Graham Booth is this week’s guest on Peter Spear’s Podcast, ‘That Business of Meaning.’       They cover a wide range of issues related to the application of qualitative research in the development of effective brand...

The launch of QualMinds and the rise of Ai moderation

By ICG member Hugh Carling Hot (ish) on the heels of this year’s ICG fascinating panel on AI, we’re very happy to announce the launch of QualMinds.  Expert views on hot topics QualMinds is a small panel of expert independent researchers who each month will be sharing...

AI in MR: What We Learned from Our First Discovery Session

By ICG member Arthur Fletcher A huge thank you to all the members who joined our AI Discovery Session last week – one of the biggest turnouts we’ve had for a while.  Clearly AI is on everyone’s mind, whether you’re already experimenting with it, quietly curious...
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