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ChatGPT, Claude, or Gemini? Decide by User Experience

14 Feb 2026

Article by ICG member John Habershon Introduction This is the first of three waves of research in this fast moving market, based on 1,264 genuine conversations by informed users on Reddit and X. Although the process is enabled by AI, there is no synthetic data –...

RECORDING: Award 2025 Finalists Submissions (for ICG members only)

10 Feb 2026

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from other...

Great news for ICG member Dan Parker-Smith

28 Jan 2026

Independents can sometimes feel a bit overlooked by the industry; the likes of the MRS, ESOMAR and Greenbook seem like they are set up for the big corporates, and it can be hard to get heard or noticed, let alone find the money to attend their events. That’s why it’s...
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