The ICG
Find a research consultant
Find a consultant

ICG Membership Criteria

01 Apr 2026

April 2026   To ensure fairness and clarity for ICG members, we have slightly revised our membership criteria as of 1st April 2026: please have a read through to make sure you are still eligible.   Size New members can have a maximum of 3 employees,...

What do women want?

17 Mar 2026

Article written by ICG members Hanna Chalmers and Kym Loeb – first published in Research Live Feb 2026       Brands must re-dimensionalise women beyond the flattened identities presented in mainstream culture. Hanna Chalmers and Kym Loeb discuss...

ChatGPT, Claude, or Gemini? Decide by User Experience

14 Feb 2026

Article by ICG member John Habershon Introduction This is the first of three waves of research in this fast moving market, based on 1,264 genuine conversations by informed users on Reddit and X. Although the process is enabled by AI, there is no synthetic data –...

RECORDING: Award 2025 Finalists Submissions (for ICG members only)

10 Feb 2026

Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from other...

Great news for ICG member Dan Parker-Smith

28 Jan 2026

Independents can sometimes feel a bit overlooked by the industry; the likes of the MRS, ESOMAR and Greenbook seem like they are set up for the big corporates, and it can be hard to get heard or noticed, let alone find the money to attend their events. That’s why it’s...
Menu