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Shopper Insights – uses and abuses

13 Mar 2015

Shopper Insights – uses and abuses In-store research can yield fascinating insights into shoppers’ behaviour and how they view your brand. Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it...

Professionalisation of QR Report

03 Mar 2015

Professionalisation of QR Report Michael Herbert, on behalf of the Professionalisation of QR Steering Group, says: "The report is a result of the Vision Consultation during July – September last year, which was kicked off so memorably by Wendy Gordon and...

Burns Night ICG London Supper

22 Jan 2015

Burns Night – researchers’ best stories from their MR careers Our 4th annual ICG London Burns Night supper also witnessed some great story telling. Thanks to all our brave ICG members willing to share amusing and intrepid short stories from their careers. Here...

ICG Question Time – 5th triumphant year!

13 Nov 2014

The ICG's annual topical exchange of trends in research and business, along the lines of the BBC weekly programme, held on Thursday 13 November in Central London, 12 noon until 3pm. The theme this year is Qual: standards and our future – but wider questions...
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