Get off my land!

Article by ICG member Kath Rhodes Something has been bothering me recently. It’s the over-use of ‘qualitative’ in the insight world   Get off my land! You lot keep saying ‘qualitative’ data when you are talking about open ends and verbal data. Words...

ICG Members Winning….A Monthly Celebration

Big congratulations to the following ICG members this month; The AURA’s 2025: WINNERS: Claire Salkeld, Hummingbird Insights: Best Small Agency Barry Clark, Related Stories: Breakthrough Agency Other nominations : Joe Bonnell – Storytelling Barry Clark...

Implement: Turning Insight into Action

Article by ICG member Lara Meyer   You’ve done the hard thinking. You’ve built your awareness and invested in your mindset. But now comes the crucial step, making it stick. The Implement phase of our B.U.I.L.D.® framework is all about turning that awareness into...

ICG Membership Criteria – A Reminder

As you know, the purpose of the ICG is to support independents and micro businesses working in or around insight. To make sure we can do this, and provide a fair, level playing field for all members, we have rules around the size and set-up of the businesses members...

Upskill: Strengthening the mindset muscles that help you thrive

Article by ICG member Lara Meyer As independent researchers, we wear many hats in addition to researcher! Often we are also project lead, strategist, salesperson, finance director, marketing manager and more. And while technical skills matter, what really sustains...
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