Ultimate guide to translation for market research

28 Oct 2024

Article written by ICG Advertiser The Language Factory Top tips for getting it right first time: Translation is a key part of international market research projects and getting it right first time can not only save time and money, but ensure the smooth running of the...

The human touch for market research translation

24 Sep 2024

Translation is a key part of international market research projects. Getting it right first time can save time and money, improve responses and ensure the smooth running of the project from start to finish. More than three decades of working with the industry’s...

Rethinking Sustainable Packaging in FMCG

18 Sep 2024

This article was written by Benori, an ICG Advertiser and Lunch&Learn presenter. and a supplier to several ICG members.  The FMCG sector is rapidly adopting sustainable packaging due to rising environmental concerns and consumer demands. Shifting from traditional...

Embracing diversity: strategies for inclusive excellence in the workplace and research

25 Jul 2024

Article written by  Daniel Singham, Commercial Director, of Yonder Data Solutions. The beginning In the summer of 2023, after a brief discussion with industry leaders Shazia Ginai and Babita Earle, I joined the Colour of Research (CORe) steering committee and the MRS...

Feeding the Feed: Social Media and youth’s food choices

26 Jun 2024

Writtten for the Institute of Food Science and Technology, ICG member Carol Raithatha shares an overview on how social media shapes youth’s food preferences and influences consumption patterns today.   See here for article...

Understanding your brand

26 Jun 2024

Article by ICG members at Kath Rhodes and Claire Thomas at Qual Street.   For anyone undertaking a brand exploration: thinking about growth, innovation, developing a proposition or positioning … we would argue that they would be well-served think about a...