Research in Romania – how to…

25 May 2022

Four things that may take you by surprise if you decide to run research in Romania: Don’t let yourself be fooled by geography. While Romania is usually considered part of the Balkans, we speak Romanian (which, by the way, is also the 2nd most spoken language in...

Following the #Covid conversation using MR tools

06 Apr 2022

Matt Gibbs of Bayes Price recently held a webinar for ICG members and in this short article Matt gives us some more detail and further links. In collaboration with Red Centre Software, Bayes Price are tracking one of the most significant global events to happen to...

Catching up with former members – Paul Hutchings

16 Mar 2022

In this new series of interviews we catch up with members from “way back” and find out what their life is like nowadays. Paul Hutchings began his career at NOP, and after stints in London and Santiago Chile, he set up his own agency Kindle Research in...

COVID-19 Vaccine Scepticism

06 Mar 2022

ICG member Alexandra Clark’s company, Telltale Research, was recently commissioned by Challenging Pseudoscience to carry out an ethnographic study of UK citizens who were choosing not to get vaccinated against Covid 19. Alexandra writes: “We are really...

Which is better – online or face to face qual (according to psychology)?

12 Jan 2022

The ICG’s Tom Woodnutt (this year’s ICG Independents Award winner) recently commissioned a review of psychology literature to see what he could pick up on both online and face to face qualitative approaches. He compares and contrasts the approaches and...

What is the RoI on qualitative research?

05 Jan 2022

Traditionally January is the time when re-focus on Business Development activity. In this discussion, ICG member Graham Booth helps us identify arguments to use with those clients who might need reminding that qualitative research can help them maximise opportunity....