By ICG members Lara Meyer and Jeff Deighton.
As independent researchers, we’re often asked to deliver fast solutions—both for clients and ourselves. But when business slows, confidence dips, or change feels inevitable, it’s vital to pause and understand what’s really going on.
That’s where Baseline, the first step in our B.U.I.L.D.© framework, comes in. Just as we’d never evaluate campaign performance without a baseline metric, we shouldn’t attempt career, business, or mindset transformation without first diagnosing the root cause.
Sometimes, what feels like a skills gap is really a mindset issue. Or what seems like a client’s indecision may be your own hesitancy showing up in the process.
Through personal assessments, reflection, and strengths mapping, Baseline helps you uncover the hidden blockers—like self-sabotage, perfectionism, or lack of clarity—that can quietly hold your business back.
In times of uncertainty, surface-level fixes don’t stick. Deep insight does.
Download the B.U.I.L.D.© Info Pack or get in touch with Lara and Jeff:
📩 Lara Meyer – lara@lara-meyer.com
📩 Jeff Deighton – jeff.deighton@insight-engineers.com
(Ensure you mention you are an ICG member to access an exclusive 15% reduction on our 1:1 services)
📖 Read the full story here
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