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Following the #Covid conversation using MR tools

06 Apr 2022

Matt Gibbs of Bayes Price recently held a webinar for ICG members and in this short article Matt gives us some more detail and further links. In collaboration with Red Centre Software, Bayes Price are tracking one of the most significant global events to happen to...

Catching up with former members – Paul Hutchings

16 Mar 2022

In this new series of interviews we catch up with members from “way back” and find out what their life is like nowadays. Paul Hutchings began his career at NOP, and after stints in London and Santiago Chile, he set up his own agency Kindle Research in...

COVID-19 Vaccine Scepticism

06 Mar 2022

ICG member Alexandra Clark’s company, Telltale Research, was recently commissioned by Challenging Pseudoscience to carry out an ethnographic study of UK citizens who were choosing not to get vaccinated against Covid 19. Alexandra writes: “We are really...

What is the RoI on qualitative research?

05 Jan 2022

Traditionally January is the time when re-focus on Business Development activity. In this discussion, ICG member Graham Booth helps us identify arguments to use with those clients who might need reminding that qualitative research can help them maximise opportunity....

How to talk about health and diversity with ethnic minorities

16 Dec 2021

ICG member Anumita Sharma discusses recent media speculation about the causes of the greater impact of Covid on ethnic minority communities and talks through changes we can make so that people from ethnic minorities feel included and not the ‘other’. The...
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