Liveminds Now, A Global 48‑hour Video Qual Service

By ICG Member Hugh Carling Expectations of qualitative researchers are changing fast. But so are the opportunities for us to access and activate qualitative insights at speed. Today, we’re excited to share how Liveminds has returned to set a new benchmarks in the...

Two ICG members are finalists of the AQR’s Pioneer’s Award 2025

The ICG is proud that two out of the four nominated finalists of the inaugural AQR Wendy Gordon Pioneers Award are ICG members; huge congratulations to Tom Woodnutt (Feeling Mutual) and Steven Lacey (The Outsiders). This new AQR award is to celebrate what Wendy Gordon...

IS THERE A RECIPE FOR A GOOD CHINESE NEW YEAR AD?

Article by ICG member Felicia Schwartz, China Insight.   Usually the Oscar nominations and Chinese New Year campaigns fall around the same time of the year, giving rise to similar discussions in marketing and other circles as to “who did best?“ The answer lies...
Menu