Why Investment in Your Firm’s Brand is an Important Part of Your Growth Strategy

08 Oct 2025

Article by ICG member Paul Griffiths for QRCA Views.  Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small...

RECORDING: Segmentation: Your mission, should you choose to accept

08 Oct 2025

This Knowledge Share will be presented by ICG member John Storey   It is generously sponsored by Add Maple       What you will gain from attending This session will provide you with a high-level understanding of segmentation, equipping you to deliver...

RECORDING: AI-moderated voice interviews: friend, foe or future of Qual?

07 Oct 2025

Come and hear more about Glaut, an AI-powered customer research software for large-scale customer research projects. We support quant researchers uncover qualitative insights traditional surveys miss through voice-based, AI-moderated interviews (“AIMI”), which combine...

Insights that make an impact: How researchers can provide more value to clients

06 Oct 2025

Article by ICG member Jay Zaltzman         I’m excited to announce the launch of my video series “From Insight to Impact” – conversations with leaders in marketing, strategy, and research on how to ensure research delivers meaningful business value...

How Digital Conversation Analysis is Transforming Social Listening: A Methodological Revolution

01 Oct 2025

Article by ICG member John Habershon PhD       Social listening has always promised brands deep insight into what consumers really think. But in reality we’ve been stuck with an uncomfortable choice: either use automated sentiment analysis that...

Taste of two worlds: food as a bridge between heritage and home: How migrants use food to navigate dual identities

30 Sep 2025

Article by ICG member Aakanksha Haran         In the quiet warmth of British kitchens, where rain softly taps windowpanes and the kettle’s whistle breaks the morning silence, a deeper story simmers alongside the aroma of spices, pots of dal, and...