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Silver Insights Generation – SIGn

27 May 2025

Article by ICG member Caroline Noon How did we all get here? Which might sound a tad philosophical, but how and when did we get to be part of the ICG? I’m supporting SIGn (Silver insights Generation) – a group who’ve come together to get the message out there about...

UK Market Research Recruitment: Finding Reliable Participants

27 May 2025

Article by Kareemat Oladele Recruiting for qualitative research might sound simple at first. You put out a screener, get a recruiter to send out, wait for replies, pick a few people, and you are done. If only it were that easy. The truth is, finding reliable...

SYNTHETIC DATA HAS NO NEIGHBOURS – AND THAT MATTERS

22 May 2025

Article by ICG member Oliver Waterstone, Eightball Insights Synthetic data sure looks seductive if you’re a harassed, time-pressed CMO. It’s fast. It’s cheap. It looks close-enough to the real thing. Close enough to get your vision over the line with tricky...

How good are AI deep research tools?

22 May 2025

Article by ICG member Dan Young, Shed Research In 2025, ChatGPT, Perplexity and Gemini all released their deep research tools. They take a brief, clarify it with you, run the desk research, and produce a fully-referenced report, in less than 30 minutes. This sounds...

What AI Can’t See: Notes from a Quiet Cup of Tea in Japan

22 May 2025

By ICG member Camille Gerbaud My chatbot colleague and me I use AI every day, and I’m the first to admit it’s become a kind of desk buddy. The kind who’s always around, never takes a lunch break, and agrees with absolutely everything I say. Working solo as a...
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