Do your clients really know how to write a good brief?

By ICG member Alex Blondin, Everything is User Experience   In our experience, it’s a lot harder than clients often think. Are you sure that they’ve communicated everything that your agency needs? Find out in our latest ebook, “How to Brief an Agency,” a...

What Will 2034 Look Like?

Paper will be presented by ICG member Preriit Souda, Director: Data Science & Strategic Insights, PSA Consultants, at the EPHMRA Conference 2024. This presentation will start with a question for the audience: What do you think 2034 will look like? Then after this...

Off the beaten path: Leaving the agency world

Jess Jorgensen, formerly of Bamm and now a freelance insights consultant and ICG member, shares her experience of leaving a full-time career to pursue her mushroom passion. Article first published in Research Live.  In 2023, I quit my job to run with mushrooms. For 16...

What does Chinese New Year Smell Like?

Article by ICG member Felicia Schwartz, China Insight Having worked on several olfactory projects in China this year, scent has been on my mind. As we are approaching the Chinese New Year I could not help wondering: what is the scent of the lunar new-year festival? We...

How to harness ‘micro power’!

ICG member Nick Bonney shares his thoughts about the value smaller businesses can bring.   I have a guilty secret. I love The Repair Shop. I appreciate this means that I’m clearly embracing my 50s and am probably – even more worryingly – only a few...
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