RECORDING: Exploring the Potential of VR/AR in Consumer Insights

09 Jun 2025

This Knowledge Share has been generously sponsored by Yasna.ai, the AI-powered platform that helps independent researchers, consultants, and research agencies scale in-depth interviews. Claim your free 14 days Yasna PRO free trial today – conduct ±50 interviews (worth...

RECORDING: Commercial Semiotics – IN ACTION!!

27 May 2025

This webinar is generously sponsored by InsightX Research Solutions , specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or...

Silver Insights Generation – SIGn

27 May 2025

Article by ICG member Caroline Noon How did we all get here? Which might sound a tad philosophical, but how and when did we get to be part of the ICG? I’m supporting SIGn (Silver insights Generation) – a group who’ve come together to get the message out there about...

UK Market Research Recruitment: Finding Reliable Participants

27 May 2025

Article by Kareemat Oladele Recruiting for qualitative research might sound simple at first. You put out a screener, get a recruiter to send out, wait for replies, pick a few people, and you are done. If only it were that easy. The truth is, finding reliable...

Managing AI Agreeableness in Qualitative Market Research: Risks and Strategies

27 May 2025

Article by ICG member Nestor Fernandez Conde, InOpinia Recent discussions sparked by OpenAI’s own acknowledgements of ‘sycophancy’—an excessive eagerness to agree with or please the user—in newer models like GPT-4o (link), have brought a critical...

SYNTHETIC DATA HAS NO NEIGHBOURS – AND THAT MATTERS

22 May 2025

Article by ICG member Oliver Waterstone, Eightball Insights Synthetic data sure looks seductive if you’re a harassed, time-pressed CMO. It’s fast. It’s cheap. It looks close-enough to the real thing. Close enough to get your vision over the line with tricky...