AGM September 2020

24 Sep 2020

Attached are the accounts, Treasurer’s and Chair’s reports, and minutes from the AGM, held online on Thurs 24th September. ICG-Treasurers-Report-AGM-Sept-2020Download Minutes-from-AGM-24Download ICG-AGM-report-from-Chair-Sept-2020Download...

Zoom presentations – how to keep your audience engaged

17 Sep 2020

In the post Covid world, we are finding that we are increasingly conducting meetings and presentations online – but how do you keep your audience engaged when they are in disparate locations and possibly subject to all sorts of distractions? This was a question...

10 vs 11 point scales – the pros and cons

17 Sep 2020

Is there a difference between how people respond to a 10 (1-10) or an 11 (0-11) point scale? Are differences seen just at the bottom end of the scale, or does it impact the whole scale? This question on the e-group sparked an interesting debate which is summarised...

How to boost investor confidence with market research and competitor analysis

25 Aug 2020

At the end of July, ICG member Phil Gray (Constellation-I) was invited on to the panel of the latest ‘I am a Founder’ Webinar to discuss ‘How to Boost Investor Confidence with Market Research and Competitor Analysis’. The Webinar was hosted by Ignition Financial, a...

How to sweat your insight assets

25 Aug 2020

ICG member Curtis Arthur is an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces of information. Here he writes about how to maximise theuse of insights...

Common Mistakes That Researchers Make When It Comes To GDPR

20 Aug 2020

This webinar was generously sponsored by Field Sauce, Global Fieldwork Providers. Kim Smouter-Umans, Head of Public Affairs & Professional Standards at ESOMAR, talked us through his experiences of the common mistakes market researchers make when it comes to GDPR...