Managing online incentive payments

18 Jun 2020

Following a recent egroup thread, Lisa Steadman has summarised the ways in which members are managing incentive payments for online projects… PayPal – Important to ensure that you collect respondents’ PayPal email TransferWise – Works really...

Launch in the time of Covid

09 Jun 2020

When deciding to launch a new business, timing can be a very important factor. It’s no surprise then, that in these times of lockdown and uncertainty, many would-be entrepreneurs are understandably hesitant to take the plunge.  However, over the past few months...

ICG member survey in response to Covid19

09 Jun 2020

ICG members Keith Meadows and Peter Martin asked our membership about their experiences and predictions for the future. Their survey results make interesting and important reading....

Consumer confidence briefing – May 2020

06 Jun 2020

John Gilbert shares the latest results from the monthly UK Consumer Confidence Barometer. The monthly UK Consumer Confidence Barometer (CCB), undertaken by GfK on behalf of the European Commission*, is unchanged at -34 in May.Confidence is up in 3 and down in 3 UK...

Using behavioural science to turn shoppers into buyers

01 Jun 2020

ICG member Iona Carter examines how people shop and what retailers can do to influence them. The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like swimming is to cats… they can do it, but they’d prefer not to”.  And this...

Gradually, then Suddenly: Post Pandemic Growth in the Research Industry

01 Jun 2020

ICG member Mike Stevens outlines 7 key developments in market research that he predicts are here to stay post Covid19. https://insightplatforms.com/gradually-then-suddenly-post-pandemic-growth-research-industry/