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Changing Behaviour Using The ACE-M Model

14 Jul 2022

Do you want to change the behaviour of consumers? Or perhaps healthcare professionals? Or business decision makers, employees, or patients? Following his very successful webinar for us in May 2022 (‘Applications of Psychology In Market Research’), ICG...

Research in Romania – how to…

25 May 2022

Four things that may take you by surprise if you decide to run research in Romania: Don’t let yourself be fooled by geography. While Romania is usually considered part of the Balkans, we speak Romanian (which, by the way, is also the 2nd most spoken language in...

Following the #Covid conversation using MR tools

06 Apr 2022

Matt Gibbs of Bayes Price recently held a webinar for ICG members and in this short article Matt gives us some more detail and further links. In collaboration with Red Centre Software, Bayes Price are tracking one of the most significant global events to happen to...

Catching up with former members – Paul Hutchings

16 Mar 2022

In this new series of interviews we catch up with members from “way back” and find out what their life is like nowadays. Paul Hutchings began his career at NOP, and after stints in London and Santiago Chile, he set up his own agency Kindle Research in...

What is the RoI on qualitative research?

05 Jan 2022

Traditionally January is the time when re-focus on Business Development activity. In this discussion, ICG member Graham Booth helps us identify arguments to use with those clients who might need reminding that qualitative research can help them maximise opportunity....
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