Why I love Business to Business (B2B) qualitative research

05 Jul 2023

Article by ICG member Carol Raithatha, Carol Raithatha Ltd. You all probably know what it’s like – Some projects are just more motivating than others. In other words, certain areas of research seem to dovetail more easily with what I enjoy. So, I’ve been...

4 Key Reasons to Choose a Boutique Research Agency

05 Jul 2023

Article by ICG member Isla Cullingworth, NailedOn Research Within the food and beverage market, trends and purchasing behaviours are changing all the time. For businesses to stay competitive in this ever-evolving landscape, they need to be able to adapt quickly and...

I asked ChatGPT to write a poem for my son’s birthday. What does the result tell us about the potential impact of generative AI?

13 Jun 2023

Daily predictions of imminent apocalypse are only part of the heady cocktail that is the forecasting of generative AI’s potential impact on work, society and our very existence.  Market researchers, like so many in all fields of public and business life, have been...

There’s Nothing more ‘Human’ and ‘Multicultural’ than Sensory Research

05 Jun 2023

Article by Clara Origlia Doing Sensory research automatically means dealing with Multisensory and Multicultural dimensions. The Sensory world is an immense and highly articulated area of ​​research. Research can go far beyond what is ‘essential’ or...

Best practice for hiring independent market researchers

01 Jun 2023

The guidelines  These guidelines have been developed by the ICG (Independent Consultants Group) in collaboration with 242 market research professionals.  The guidelines’ purpose is to help nurture happier and more productive working relationships between...

Get Ready for the Future of Market Research: How Qualitative Insights are Game-Changers!

30 May 2023

In today’s ever-changing business world, market research has always been key to making smart decisions and shaping winning strategies for all kinds of companies. Technology is totally changing our lives, and guess what? Market researchers need to keep up with...