RECORDING: Your Small Business Meets Sustainability

11 Oct 2021

This webinar is generously sponsored by Glow, powering fast, affordable and robust consumer research through it’s on-demand insights platform. Whether you need to understand a new category, get under the skin of a target audience or conduct ongoing tracking,...

Award for Independent Consultants 2021: FINALISTS ANNOUNCED

06 Oct 2021

Congratulations to our four Finalists of the MRS/ICG Award for Independent Consultants: Bayes Price & Red Centre SoftwareDeep Blue Thinking & DoodleboneThe Word Is OutFeeling Mutual (for Virgin Pure)

A sensory-ational career choice!

06 Oct 2021

Long standing ICG member Carol Raithatha has an article published in the September 2021 issue of Food Science and Technology. In it, she gives a ‘taster’ of what a sensory scientist does. Sensory science is a specialist area of research. It incorporates what we market...

RECORDING: Using video insight to empower small agencies and freelancers. Tools, tips and tricks for effective and commercial research

12 Aug 2021

This webinar was generously sponsored by Web Creator Suite Using video in the market research world comes in many forms, and with skills in video varying across researchers and agencies, Dan and Roseann of The Word Is Out (also ICG members) want to share their...

Developing business policies

10 Aug 2021

Increasingly clients (and their procurement departments) require their suppliers to have a suite of business policies in place in order to commission work. A business policy is a set of rules that standardises how the company operates and does things, and what action...

Less Talk, More Action: Practical Tips To Make Insight More Inclusive

05 Aug 2021

Here, ICG member Sarah Jenkins, Magenta, sets out some key considerations for researchers and clients when commissioning and conducting their research. Market research is innately a people-centred industry. Our job is to gather, analyse and report on the opinions and...