Why Cultural Insight Is So Important For Research – RECORDING

This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural insights and market research. Although we often use...

The pandemic’s silver linings for the world of work.

ICG’s Karen Cooper asked colleagues and clients to muse on the potential benefits brought about via COVID-19 and shares their thoughts here. “It’s 2030 and the focus group moderator (let’s be optimistic, right fellow quallies?) asks ‘What words come to...
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