Research & Business Knowledge Archives - Page 5 of 89

Why Hungry Ghosts Make Excellent Focus Groups: What Death Festivals Reveal About Consumer Behaviour

22 Oct 2025

Article by ICG member Felicia Schwartz, China Insight. With China’s Hungry Ghost Festival concluded in September, Halloween around the corner, and Mexico’s Día de los Muertos following closely, it struck me how differently the returning dead behave across...

Want to make your advertising more effective? Here’s how research can help

16 Oct 2025

Article written by ICG member Graham Booth, Movement. The IPA’s Effies awards recognise campaigns that have made a measurable business difference, evidenced by robust submissions that are forensically examined by experts in the field. Success is driven by...

RECORDING: What’s life really like inside clientside organisations and bigger agencies?

15 Oct 2025

This session is generously sponsored by The Lens This session is for ICG members only. Many of us have been working for ourselves for a very long time. And the Insight world is changing – fast. So how do you keep up with really understanding what life is like...

Award for Independent Consultants 2025: We have our Finalists

13 Oct 2025

From amongst several superb submissions this year, the ICG judges, alongside those from the MRS, whittled the Finalists down to 4 worthy contenders: In business name alphabetical order: Deep Blue Thinking: Nick Bonney Putting the Art Back into Artificial Intelligence ...

Why Investment in Your Firm’s Brand is an Important Part of Your Growth Strategy

08 Oct 2025

Article by ICG member Paul Griffiths for QRCA Views. Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small...

RECORDING: Segmentation: Your mission, should you choose to accept

08 Oct 2025

This Knowledge Share will be presented by ICG member John Storey It is generously sponsored by Add Maple What you will gain from attending This session will provide you with a high-level understanding of segmentation, equipping you to deliver...