Global Marketing Research: Gains, Gaps, and Guardrails

Article co-written by ICG member Preriit Souda and other academics in the Journal of Global Marketing  Abstract Global marketing research has grown up arguing with itself about standardization versus adaptation, global versus local brands, culture as constraint versus...

RECORDING: Powering Up Your Research in 2026

How Independent Consultants Can Compete on Quality and Scale by partnering with InnovateMR+Ivy Exec   This session is designed specifically to support independent research consultants as they look ahead to 2026. We’ll explore how to strengthen your research...
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