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Brexit Preparations

10 Sep 2019

With all the uncertainty about Brexit, it is important to keep up to date with the implications of a deal, or no deal, for your business. Whilst it is impossible to predict what is going to happen, there are various sources of information that give a reasonable...

How to refocus after a break

04 Sep 2019

Lucy Eckley of Build Your Brand Story outlines some really useful tips for getting our work momentum back after summer. Read full article here. https://buildyourbrandstory.com/refocus-after-break/

Seven tips for assimilating your insight

01 Aug 2019

A lot of organisations are sitting on a huge amount of research and data – but are they using this insight to its fullest? Each organisation has years of research. They want to take stock of it. They want to look at what they know already, what...

How accurate are ‘likely to purchase’ scores?

01 Aug 2019

We all know that people over claim in research – but by how much? There are several ‘accepted’ approaches to this, recently shared on the ICG’s e-group. One empirically based formula for interpreting claimed ‘likelihood to buy’ responses to...

Marketers Are Heavily Influenced By Identity

01 Aug 2019

Thanks to ICG member Ian Murray/House 51 for this insightful piece which identifies fundamental differences between marketers and the mainstream population that they are targeting, and explores whether and how these differences matter. The science shows that building...
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