How is the UK public responding to Covid-19

Dan Young, from Shed Research has been trawling the various studies that are monitoring consumer opinions and behaviours. He has pulled together research and insights from these various studies and created a coherent narrative that looks at how the UK public is...

Corona Virus – Impact On Consumption in China

ICG member Felicia Schwartz shares her knowledge. New areas of opportunity The Corona virus outbreak has nudged or forced many consumers to try new services and products, creating an opportunity for a number of new sectors. Among respondents to the Kantar survey on...

Prize Draw T&Cs

As researchers, we sometimes find ourselves offering a prize draw as an incentive for respondents taking part in a survey. There are very specific conditions around how a prize draw must be run – both from the MRS Code of Conduct point of view, and a legal point...

Evolving Insight: 5 Themes from IIex Europe 2020

ICG member Mike Stevens summarises five themes which he believes emerged from this recent conference, namely: From projects to knowledge capitalFrom simple partnerships to messier modelsFrom isolation to triangulationFrom question to conversationFrom language to...
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