Research & Business Knowledge Archives - Page 50 of 92

What Medallia’s acquisitions say about the future of CX management

17 Feb 2020

ICG member Mike Stevens gives his predictions for the above (along with plenty of knowledge about the current CX management market). https://insightplatforms.com/medallia-acquisitions-future-of-customer-experience-management/

The power of research…

12 Feb 2020

In a recent egroup conversation, members put forward some interesting quotes about the power of research… “Without data you’re just another person with an opinion.” – W. Edwards Deming “Your most unhappy customers are your greatest...

Vox pops – hints and tips for respondents

15 Jan 2020

Asking respondents to create a vox pop of themselves on their phones is a great idea – but often the results can be disappointing with underexposed, a dark films, shaky frames and poor sound. Here are some tips/ instructions to give to respondents to help them...

Go-to-Market Success Finding & understanding available information to accelerate growth

14 Jan 2020

By ICG member Jeff Deighton, Insight Engineers Introduction Many organizations have a directive and need to plan to grow but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in...

The ABC of LinkedIn

08 Jan 2020

Following on from her very successful talk at our September 2019 AGM, Chantal Cornelius of Apple Tree Marketing recorded a summary of her points for us to refer back to. Listen (20 mins) to remind yourselves about what you really need to do with your LinkedIn page to...

The end of Luxury Ownership

03 Jan 2020

A recent report from Altiant shows how attitudes towards luxury goods is changing. Covering the US, UK and France, the research was conducted with individuals with Investible Assets (IA) median over US$700K and Household Income (HHI) median greater than US$200K. This...

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