Research & Business Knowledge Archives - Page 51 of 92

Brand Purpose: Making The World Better Or Splitting It In Two?

17 Dec 2019

Article written by ICG member, David Hopper. Brand purpose has for some time been the buzz in marketing discussions and has become synonymous with social causes. But for all the good intent, it can also seem preachy or polarising or rely on simplistic assumptions...

How does digital impact on customer service

17 Dec 2019

Article written by ICG member, Carole Arvanitis. Customer service is becoming increasingly automated. Digital interactions are now happening across all channels with rising use of technologies such as automated telephony, AI enabled webchat, FAQs on websites and...

ICG Christmas Lunch 2019

11 Dec 2019

Thanks to ICG member Liz Mongomery for this summary of what seemed to be a really great afternoon. Christmas Lunch at The Castle, Farringdon The ICG Christmas lunch was full of good cheer as usual. This year we had our own cosy room in this traditional...

15 Predictions for Insight in 2020

11 Dec 2019

ICG member Mike Stevens shares his thoughts on what’s potentially coming our way. Feel free to comment below or on his original LinkedIn post. Clients 1. Budgets squeezed. Recession looking likely. Most economists predict at least a cyclical downturn some time...

Award For Independent Consultants 2019 – Winner Announced

03 Dec 2019

Huge congratulations to Kath Rhodes and Ambreen Aziz of Qual Street for winning the 2019 MRS/ICG Award for Independent Consultants. Ambreen and Kath Kath with Award Qual Street’s research played a vital role in launching a successful new brand, from the initial idea...

Incentive payments – alternatives to cash!

28 Nov 2019

There are various cost effective (and secure) alternative payment solutions for incentives. Amazon: Incentives can be as low as £1 (good for tasks in a long term community) and you can pay up to 999 people at the same time by uploading a spreadsheet. The major...