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Digital Transformation vs Digital Reinvention

23 May 2019

Nick Boney’s has had two very different digital experiences recently which gave him pause for thought.  In his blog, he looks at the motivations for, and impact of, the different approaches…   Digital Transformation vs Digital Reinvention –...

Presenting at Conferences – Tips & Advice from ICGers

23 May 2019

ICG member Alan Terry of Vanilla Research, asked members on the forum what their advice would be in ensuring that a presentation to a Conference went well.  He has put together a summary of the adivce he received, together with an assessment of how well...

Customer Service Trends – Firebrand Insight

23 May 2019

ICG member Andrew Smith – Firebrand Insight – reveals results from this year’s latest Customer Service Trends report. Our recently published annual customer service trends report, driven by a 1,000 adult sample across the UK, contains a wealth of...

The new global packaging trend – Connectedness

17 May 2019

ICG member Carol Raithatha takes a look at how the world of packaging is evolving – and its implications for packaging, brand and user experience research.  Businesses are now fully aware of the effects of plastic packaging on the environment.  They...

Resource Centre for questionnaire design

09 May 2019

Following the recent webinar on the topic, Dr Keith Meadows has shared his resource centre which has various articles, white papers and case studies to help make the research process work better. Developed to collate tips and guidelines on research and...

Book Review – Factfulness

09 May 2019

When asked simple questions about global trends—what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at...
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