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Decoding Culture

30 Oct 2019

ICG member Dr John Curran is delighted to announce his new business anthropology podcast called Decoding Culture which is part of the brilliant @ThisisHCD. Each episode will interview leading people from business, academia, design and art about how culture and...

Hong Kong Rebellion: A Unique Expression of Change?

30 Oct 2019

ICG member Felicia Schwartz talks at a Cultural Insight Forum. Key points from the talk are: How the Hong Kong protests are not just about politics but about identityThe reactions and mostly non-reactions of brands to the protest movementThe emergence of a new visual...

How leading insight teams combine research and data analytics

23 Oct 2019

Mail Metro Media Strategy / 5 minutes of reading / By ICG Member Mike Stevens Insight is changing fast.  Understanding users and consumers now involves a crowd of related teams, skillsets and methods: research, data science, UX feedback, customer experience,...

Market Sizing Approaches and Benefits

23 Oct 2019

By ICG Member Kevin Simmonds, Advantage Market Intelligence Ltd In this article we look at market sizing and how this understanding benefits organisations. As organisations grow, it increasingly becomes important to have an accurate view of the market they operate in...

Researching Ideas? Why it has to be face-to-face

22 Oct 2019

By ICG Member, Simon Shaw, Ignite In the past few years, clients have asked me if I would recommend using online research to explore concepts and creative work online. In particular, they wonder about the suitability of asynchronous methods such as online forums or...

One chance to research your ad idea before committing? What do you do?

22 Oct 2019

By ICG Member, Graham Booth, Movement A TV advertising idea is rarely so brilliant that no-one feels the need to run some research before they commit the production money. But it is not uncommon that, by the time you get to a script you’re comfortable with, there’s...
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