The first 6 steps for successful questionnaire design

21 Oct 2019

By ICG Member Dr Keith Meadows Dr Keith Meadows sets out some key areas for consideration when designing a health survey questionnaire. Read the full blog here

From Field to Desk – Why We Need to Get Back to Knowing Where Our Data Has Come From…

21 Oct 2019

By ICG Member Nick Bonney: Deep Blue Thinking It seems we can’t turn on a TV cookery show these days without hearing the word ‘provenance’ . It was nearly 15 years ago that celebrity chef Gordon Ramsay reared and then slaughtered 27 turkeys as part of ensuring his...

3C People 10 Years On: An Update

08 Oct 2019

Written by ICG member Jeff Deighton. Jeff Deighton examine the recruitment approach he adopted ten years ago and explains its continued relevance today. The article focuses on 3C people – Confident, Creative, Communicators – the natural brand ambassadors...

Book Review: DVL Smith: The High Performance Customer Insight Professional

07 Oct 2019

DVL Smith. The High Performance Customer Insight Professional. July 2019. Amazon. Kindle edition £9.95, Paperback £14.95 Reviewed by: Keith Meadows, Health Outcomes Insights Limited. UK One of any organisation’s most valuable assets is to gain insights into customer...

Brexit Preparations

10 Sep 2019

With all the uncertainty about Brexit, it is important to keep up to date with the implications of a deal, or no deal, for your business. Whilst it is impossible to predict what is going to happen, there are various sources of information that give a reasonable...

How to refocus after a break

04 Sep 2019

Lucy Eckley of Build Your Brand Story outlines some really useful tips for getting our work momentum back after summer. Read full article here. https://buildyourbrandstory.com/refocus-after-break/