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GenZ research participants – what you need to know

26 Sep 2018

The term Generation Z refers to those born in 1995 or later – making them the generation that are coming of age now. In fact, Gen Z are expected to account for 2.56 billion of the global population by 2020, making them the influencers of tomorrow. That...

GDPR if there is No Deal

14 Sep 2018

A series of articles and commentary on how Brexit may impact Market Research and small businesses. As ever, if you find out more, please do email and we will add it to the list. Data Protection:  What happens if there is no deal? The Government is planning for...

Putting HEART into your business

14 Sep 2018

Tactics and strategies used in the past by marketers to target B2B/ Professionals have typically been quite distinct from those used to reach consumers (B2C).  But there is a growing trend among B2B marketers to understand their buyers as people, more than just...

6 Ways To Target Millennials For Focus Group Research

22 Aug 2018

Focus group research is a powerful way to gather unique insights to improve your products and services. It’s a research method researchers use and enjoy, and it’s a method you often cannot beat!  But targeting millennials for focus groups is...

Stop wasting money on research …

14 Aug 2018

It might be controversial.  But I believe much of the research we commission isn’t necessary.  Very often we have the answers to new questions buried in past research.  Or freely available in the market. By revisiting your overlooked and...

6 reasons why I still love this job after 30 years

14 Aug 2018

In 1987 I jumped ship from my job as an account supervisor in advertising to become a qualitative researcher.  It was much more a case of escaping from a problem than running to a solution.  But qual turned out to be much more...
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