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ICG Advertiser Promotion

24 Apr 2017

Our members are constantly looking for services like yours. When our community of 400+ expert independent researchers need business services, they turn to the ICG website as a trusted sources of suppliers. Advertising with us gives you access to a ready-made audience...

Spotting a bad statistic

27 Mar 2017

As researchers, we are often presenting data to clients who (generally!) lap up our every word.  As consumers, we are bombarded with statistics in our everyday life, anything from '8 out of 10 cats' … through to the latest economic or...

Why is change so hard … or why do our minds lie?

23 Mar 2017

As humans, it is easier for us to remain the same than it is for us to change, even when it is a matter of life and death. Why do respondents often, almost instinctively, react negatively to new concepts that we show them?  It is vital that, as researchers, we...

A nation deeply divided – Brixit March 2017

13 Mar 2017

A nation deeply divided Jonh Gilbert of JGFR updates us with the latest results from his Brexit opinion tracker. As the kick-off to triggering Article 50 draws near, the fact that the mood (will?) of the people can change seems to count little. Consumers are...

How online creative development research reduces bias

08 Mar 2017

The ICG's Tom Woodnutt of Feeling Mutual has recently written an article for Liveminds, global qualitative research company, looking at the benefits that online research can bring to creative development projects.  It’s no surprise that many creative...

Getting closer to the truth in market research

08 Mar 2017

When conducting market research, there can be a tendency to take everything that comes out of an interviewee’s mouth as gospel.  Yet it’s not that black and white. One is not dealing with facts such as 2+2=4, but opinions, future predictions,...
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