How online creative development research reduces bias

The ICG's Tom Woodnutt of Feeling Mutual has recently written an article for Liveminds, global qualitative research company, looking at the benefits that online research can bring to creative development projects.  It’s no surprise that many creative...

Getting closer to the truth in market research

When conducting market research, there can be a tendency to take everything that comes out of an interviewee’s mouth as gospel.  Yet it’s not that black and white. One is not dealing with facts such as 2+2=4, but opinions, future predictions,...

Hints and Tips – Best practice for competitor dashboards

Following an enquiry from a client, I recently appealed to the ICG Member Forum for advice on establishing and using competitor dashboards to communicate research and other relevant data to a broad client audience. It quickly became clear that there are three broad...

Mind Your Hinglish – the Language of Online Indians

The rise and rise of Hinglish India has 22 major languages, written in 13 different scripts and spoken in 720 dialects.   No wonder then that the 1.3 billion Indians need to mix it up to understand each other.  Statistics on the number who speak, read and...
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