Polls – we knew what the 18-45 year olds were going to do!

04 Jul 2017

Well as you asked here is a short story… A couple of Fridays ago I was having a virtual beer with a couple of ICG stalwarts, and we thought it might be fun to do a bit of an election poll.  We wanted to test out if using the Field Agent crowd sourced model (with...

Polling Day 2017 – General Election Blog

08 Jun 2017

The lovely month of May For many people May is the best month of the year. But is it the country of May? That is the question that was posed on April 18th on the steps of Downing Street. 2017 is certainly turning into a very eventful year with increasing echoes of a...

21 podcasts to help you outsmart your competition in 2017

07 Jun 2017

21 Podcasts to Help You Outsmart Your Competition in 2017 Open your favorite podcast app, and start adding these. Stat. By Jeremy Goldman Founder and CEO, Firebrand Group @jeremarketer While podcasts have been around for over a decade, many of you are...

How culture is messy, and why that is good

06 Jun 2017

Understand how cultural factors shape the behaviour of employees, customers or service users. Dr. John Curran is a leading global business anthropologist and executive trainer and facilitator.  He was recently asked to give a TEDx talk about his work in...

When not to conduct market research

03 May 2017

For many people in the UK, bank holidays are greatly anticipated and for those in the research industry it’s no different. However, it also usually means an increase in work load in the run-up to the holiday and also during the post-holiday catch-up period,...

2017 Global Respondent Engagement Study

03 May 2017

In 2016, GreenBook discovered that 'respondent experience' was at the bottom of the importance list when researchers were designing studies.  In response to this, frankly alarming, finding, GreenBook conducted a study which asked consumers what they...